A Socio-Economic Analysis of Attendance Behaviour in by Maren Mueller

By Maren Mueller

Doctoral Thesis / Dissertation from the yr 2012 within the topic activity - recreation Economics, activity administration, grade: cum laude, recreation Academy Cologne (Institut für Sportökonomie und Sportmanagement), language: English, summary: The learn examines the query why a few individuals utilitze their health membership club simply little. This behaviour appears extraordinary lower than microeconomic conception assuming humans to maximise earnings. An predicted 30% of health membership individuals in Germany make the most of their club infrequently yet nonetheless don't intend to cancel regardless of ongoing per month charges. to be able to resolution the query of the thesis, application services are hired embedding not just conventional fiscal components resembling time and money but in addition variables from social sciences, relatively from motivation concept and activity technology. extra, fresh findings from flat expense results are elaborated even if to impact non-attendance behaviour.

The paintings provides to a tender box in economics, particularly to behavioural economics. fiscal reports to this point predominantly tested on intake behaviour and the volume thereof yet no longer on attainable application of non-consumption behaviour.

The exam is not just attention-grabbing from a theoretical viewpoint, it additionally provides sensible implications and proposals to health membership managers and health membership shoppers. Having perception into determinants of non-consumption behaviour can help health membership managers to spot consumers who attend occasionally yet pay average charges. during this, health membership managers can enforce winning acquisition and courting administration ideas. nevertheless, health membership shoppers can derive conclusions from the examine on the way to detect their behaviour and to probably behave extra cost-efficiently within the future.

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